On Thursday, Skyworth announced via their official Twitter account their partnership deal with Juventus, that would see them become the club’s official TV partner (whatever that means).

The high-tech company posted a video showing four Bianconeri stars making the announcement in English.

The Juventus players involved in the add are in terms of appearance, Federico Chiesa, Leonardo Bonucci (sporting a broad smile on his face), Dejan Kulusevski and finally Matthijs de Ligt (who appeared to be a little too serious for the occasion).